What is the market approach to consumer protection

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Consumers are exposed daily to high levels of risk merely by using consumer products. However, several believe the consumers are automatically protected from injury by the operation of the free and competitive market.

Q1

What is the market approach to consumer protection and in what ways does it fall short of completely protecting the consumer?

Q2

According to the agreement view of business' duties to consumer what are the four basic duties a firm has to its customers? Why are they necessary? What oppositions do critics raise about this theory?

Reference no: EM1377577

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