What is the expected payoff to company a

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Reference no: EM13918929

Consider the payoff table below that shows the percentage increase in market share for Company A for each combination of Company A and Company B strategies. Assume that Company B implements a mixed strategy by using strategy b2 with probability 0.5 and strategy b3 with probability 0.5. Company B decides never to use strategy b1. What is the expected payoff to Company A under each of its three strategies? If Company B were to always use the stated mixed strategy probabilities, what would the optimal strategy for Company A be?

Increase

Company BQuantity

Extend

Advertising

Discounts

Warranty

b1

b2

b3

 

Increase Advertisinga1

4

3

2

Company A

Quantity Discountsa2

-1

4

1

 

Extend Warranty a3

5

-2

5

 

Reference no: EM13918929

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