What is the economic order quantity for light beer

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1. Choose a specific company or brand and discuss how it is using the 4 categories of contact points (company-created touch points, intrinsic touch points, unexpected touch points, customer-initiated touch points)?

2. The manager of the 24-Hour Mart (open 365 days a year) sells 12 cases of Light beer each day. Order costs are $10.00 per order, and Light beer costs $2 per six-pack (each case of Light beer contains 4 six-packs). Orders arrive 2 days from the time they are placed. Daily holding costs are equal to 3 percent of the cost of the beer. What is the economic order quantity for Light beer?

Reference no: EM132182857

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