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What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not? Is sale incorporated into marketing in your organization? (in a different paragraph) Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
Read the following statement. "Acknowledging the importance of working with the city as a partner gives the project a greater chance of success." Defend that statement, and include an example of a major project in a community near where you live. Dis..
1. you are operating a concession stand selling hamburgers hot dogs french fries and fountain drinks. your processes
The quality manager agreed not to immediately go to the CEO, giving you the opportunity to present the risk event to the sponsor and implement your action plan.
The use and benefits of the Internet are not limited to multinationals that are Fortune 500 companies. How can small businesses that are going international benefit from the Internet?
1 in cases where demand is difficult to predict which probability models would you use so that the risk associated with
How much can business intelligence and business analytics help companies refine their business strategies? Much of today's analytics capability rests on the idea of Big Data. What exactly does that mean, and how could you use it for your existing (or..
Background of the case: Incorporated Media is a relatively new company that is capitalizing on the growing success of YouTube celebrities and hit YouTube series. Describe one potential ethical issue associated with selecting new employees through thi..
What is the relationship among corporate, business and functional level strategies and how do they create value to the organization? What is the difference between vertical integration and related diversification?
A bicycle manufacturer with an output of 25,000 high-quality bikes per month requires 50,000 tires on the last Thursday of the month to meet their efficiency standards. If the firm wants to continue specializing in what it does best, namely, making b..
Internal Environmental Scan/Organizational Assessment, This section provides the opportunity to develop your course project. Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategy audit tog..
Ski Boards, Inc., wants to enter the market quickly with a new finish on its ski boards. It has three choices, refurbish the old equipment at a cost of $800.
A small video store currently owns 9 copies of the DVD Im Number 4. Every day, 15 customers (on average) come to the store to rent this movie. If the movie is not on the shelf, they leave and go to a competing store without waiting. The average renta..
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