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1. How difficult is it for a Web site to join an ad network? What does this imply about ad network switching costs? Does it have to exclusively choose one network over another? Does ad network membership prevent a firm from selling its own online advertising, too?
2. What is the content adjacency problem? Why does it occur? What classifications of Web sites might be particularly susceptible to the content adjacency problem? What can advertisers do to minimize the likelihood that a content adjacency problem will occur?
3. What is the IAB and why is it necessary? What are the major ad format categories?
4. What's an interstitial? What's a rich media ad? Have you seen these? Do you think they are effective? Why or why not
5. List four major methods for billing online advertising.
6. As firms like Microsoft and Apple block tracking technologies or set defaults for higher levels of user privacy, how might this impact the future of the ad-based Internet?
7. What is remarketing? Have you ever seen an ad that you suspect was part of a remarketing effort? If so, describe what you experienced. Do you think remarketing is effective? Why or why not?
A tall, cylindrical tank is being filled, from an initially empty state
kite n string manufactures old-fashioned diagonal and box kites from high-strength paper and wood. each diagonal kite
1. a survey of 600 fatal accidents showed that 166 involved the use of a cell phone. construct a 99 confidence interval
Write a Matlab program to: 1)Using the classical Monte-Carlo method, estimate the value of the following integral: I = ∫01 x(1-x)3 dx Also, estimate the variance, V (I), of this estimator. Plot both the estimates as functions
Factor by grouping and check. 7t3 - 5t2 + 7t - 5 (The 3 represents to the third power, while the 2 represents the second power).
A tissue culture grows until it has an area of 9 cm^2. A(t) is the area of the tissue at time t. One model for the growth rate is A'(t)=k*sqrt(A(t))*(9-A(t)) for some constant k. The number of cells on the edge is proportional to sqrt(A(t)) and mo..
through the point(-2,4) and satifies the given condition L is a vertical line and L2 is the horizontal line and X intercept of L is 3 what is the equation
what is the probability that tourists will see fewer than four lions on the next one day?
Because of defects the manufacturer has to replace 10% of its model I and 18% of its model II. If a model is selected at random find probability it will be defective.
An average computer mouse inspector can inspect 60 mice per hour. The 48 computer mice inspectors at a particular factory can only inspect 55 mice per hour with a standard deviation of 10. Does the company have reason to believe that these inspect..
Births Records of random selected births were obtained a categorized according to the day of the week that they occurred (based on data from the National Center for Health Statistics). Because babies are unfamiliar our schedule of weekdays, a reas..
An image of a building in a photograph is 6centimeters wide and 11 centimeters tall. Ifthe image is similar to the actual building andthe actual building is 174 meters wide, howtall is the actual building, in meters?
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