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Develop a 10- to 15-slide presentation with supporting speaker notes to persuade the company that it needs to address the branding problem.
Address the following in your presentation:
What is the brand-building process the company must follow?
What are the benefits of using IMC to build the company's brand?
Who are the key stakeholders, and what strategies must you employ to involve the stakeholders in the plan and gain their support?
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Discuss the following statement and figure out what is wrong with it? ”We’ve thought about computer integration of all our manufacturing functions, but when we looked at the b
1. The Final Exam is "open book, open notes." The maximum time you can spend in the exam is three hours, 30 minutes. If you have not clicked the Submit for Grade button by
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