What is the brand and the specific advertising campaign

Reference no: EM13271113

Please select a national consumer brand and complete the following assessment of ONE of the brand's recent advertising activities or events:

What is the brand and the specific advertising campaign, activity, or event?

What target market was it target towards?

What is the key message to customers?

What was the primary marketing objective of the advertisement?

Was the advertisement successful in reaching the planned target audience?

What would have made it more effective?

How will competitors view and respond to this ad?

Reference no: EM13271113

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