What is the big idea and creative direction of the campaign
Course:- Marketing Management
Reference No.:- EM132281272

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Question: Apple: Get me a Mac

Big idea, IMC and creative strategy

(what is the big idea and creative direction of the campaign, advertising appeal, tone of voice)

time new roman, 14pt, single spaced. 1page or 1.5 pages

The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

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