Reference no: EM131440611
Assignment: Printed Advertisement
Analysis of a Printed Advertisement
Find a print advertisement of your choice and answer the following questions. Note that the advertisement for this exercise has to be an actual print ad (i.e., newspaper or magazine). You should scan-in the actual print ad (or take a high-resolution picture of it) and make it part of your appendix.
1. What is the basis for segmentation for the ad? That is what dimension is being used to break up or classify the potential market (e.g., demographic, geographic, psychographic etc.)?
2. What is the specific segment being targeted by the ad (e.g., Baby Boomers, people living in California etc.)?
3. How does the ads appeal (i.e., position the product) to the identified segment? What characteristics of the ad make it apparent who is being targeted?
Note that the first question is about segmentation, the second question is about targeting, and the third question is about differentiation and positioning.
This is an individual assignment and it is to be turned in at the indicated date/time provided in the course schedule. This assignment should be typewritten and should look professional: appearance counts. The assignment should be typed double-spaced using Times New Roman and a 12 pt. font. It should not exceed three double-spaced pages (without cover page, appendices, reference list; just the write-up of the assignment). Provide references in the write-up wherever appropriate. All of the references used for your assignment must be listed on a separate piece of paper, the reference list.
Across all questions, provide detailed arguments for your answers. Your homework will be evaluated not only based on whether you answered the questions appropriately, but also on how well you substantiate your answers and the apparent effort you put into this exercise.
|
Did you make it yourself or did you buy it
: Assume you drank a cup of coffee or tea this morning. Did you make it yourself or did you buy it? Draw a detailed process map illustrating the activity involved in making/obtaining your beverage. Use the appropriate process symbols. Be sure to ta..
|
|
Create a learning curve calculator similar to the one shown
: you focus on the concept and principles of learning rates and customer value determination. In this assignment, you will be able to practice and develop your learning rate determination skills. This will help you to become proficient in determinin..
|
|
What is the present value
: Your firm's geologists have discovered a small oil field in New York's Westchester County. The field is forecasted to produce a cash flow of C1 = $2 million in the first year.
|
|
Assignment-occupational health and safety
: Consider the information presented in this unit regarding occupational health and safety. Prepare an article for a newspaper (approximately 3 pages) that discusses the top 10 causes of accidents in the work place and the steps that can be taken to..
|
|
What is the basis for segmentation for the ad
: What is the basis for segmentation for the ad? That is what dimension is being used to break up or classify the potential market (e.g., demographic, geographic, psychographic etc.)?
|
|
Quality management framework
: Research the ISO 9001 standards. How might Six sigma be used to support this quality management framework?
|
|
Different facility layout alternatives
: As an operations manager of a new company making tablet computers you must weigh the different facility layout alternatives. Discuss and differentiate the product layout, process layout, cellular layout, and fixed-position layout state the advanta..
|
|
Which of the specific ethics approaches would you recommend
: Which of the specific ethics approaches below would you recommend to guide him in his decision making regarding what to do about the buyers' compensation to small growers and possible change to Fairtrade cola nuts, and why?
|
|
Types of data that may be gathered routinely
: How does the adoption of a Six sigma approach within an organization change the amount and types of data that may be gathered routinely, as well as for specific projects? What should be done to facilitate this data collection?
|