What is the advertising cost per potential customer

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Suppose the cost of producing a 30 second commercial for television is $100,000. If airtime on the evening news costs $200,000 and is viewed by 5 million people, what is the advertising cost per potential customer?

A. $.04 per potential customer, or $4.00 per 1000 customers

B. $.02 per potential customer, or $2.00 per 1000 customers

C. None of the above

D. $.06 per potential customer, or $6.00 per 100 customers

E. $.03 per potential customer, or $3.00 per 1000 customers

Reference no: EM13732506

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