What is purpose of constructing a brand bulls eye

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Reference no: EM131199986

1. What is the purpose of constructing a brand bull's eye?

2. Define value proposition. Pick one of these examples and discuss the difference in value proposition between the two alternatives

i) Between a Porsche 911 and a Volkswagen Jetta. (Both owned by VW)

ii) Between Singapore Airlines and Southwest Airlines

iii) Between Nordstrom's Department Store and Walmart.

Reference no: EM131199986

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