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1. What is meant by "global localization"? Is coca-cola a global product? Explain?
2. A company's global marketing strategy(GMS) is a crucial omptitiveol. Discuss some of the globl markting stategies available to companies. Give examples of companie that use the different strategies?
3. Identify and briefly describe some of the forces that have resulted in increased global integration and the growing importance of global markting?
4. Defineleverage and explain the different types of lverage available tocompanies with global operations?
Bryan, the designated leader of a task group, is respected in large part because he has a charismatic personality. However, many members of the group have come to realize that they also follow his lead because they are afraid of the nasty things he s..
Capacity Planning: The base case for Grandmother’s Chicken Restaurant (see Example 2 in class) is to do nothing. The capacity of the kitchen in the base case is 80,000 meals per year. A capacity alternative for Grandmother’s Chicken Restaurant is a t..
Helen managed a major manufacturing facility that was devoted largely to producing millions of identical small metallic parts. While the parts produced were (intended to be) identical, the facility produced them by using hundreds of presses, of three..
(Check all that apply) An effective supply strategy primarily focuses on linking:
Globalization, which causes the countries involved to become more interconnected, clearly has tremendous social and political implications. It also has a cultural dimension to it, due to worldwide communications that facilitate the global connections..
Pick one product with which you are familiar. Complete three to five line items such as Job shop, batch, assembly line, or continuous flow approach, on the Process Design Matrix. Pick one service with which you are familiar. Complete three to fi..
What is the essence of the global challenge facing American firms? Describe how the challenge is different for companies headquartered
An airline has a policy that all its employees must receive a physical examiniation before they start working for the company. At what point in the selection process should the company request the examination? How may the airline use this informtion?
In your experience, how have team leaders promoted processes to encourage team development and creativity? How have these team leaders been a barrier to, not understood, or ignored any process? How would you approach creativity and innovation in the ..
What are the company’s key resources and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present?
The emphasis on leased and temporary employees in an organization will only lead to a decrease in employee morale. These employees come in, do their jobs, and then leave it up to the full-timers to handle the details. Build an argument supporting thi..
What are the most serious instances you can recall personally where a company did badly by the acceptability and implementation issues, respectively? In terms of speci?cs about the company’s decision customs, how would you explain why the company’s d..
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