What is meant by firm positioning strategy

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Reference no: EM132201421

1. The reasons for failure in productivity are cost reduction programs, which produce narrowness of vision. We must first let go of old-fashioned productivity as a goal: instead, we must set a new but powerful objective of competitiveness (Skinner 1986). Discuss this historical but seminal viewpoint.

2. What is meant by a firm’s positioning strategy? Please explain in detail.

3. What specific items would be in a budget for a start up consulting company? Please list specific items.

Reference no: EM132201421

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