What is lenovos point of differentiation

Assignment Help Marketing Research
Reference no: EM131063234

?Conduct an Analysis on Lenovo Case

Case study - Lenovo : Building a global brand

As Advani looked forward to the launch of the 3000 he was asked to present Lenovo's branding strategy to an industry conference. Particular points he was asked to address included:

1. What is Lenovo's point of differentiation? Innovation? Efficiency? Both? Something else?

2. Would Lenovo use ThinkPad to build the Lenovo brand? Could it do so without hurting the ThinkPad franchise?

3. How much would Lenovo use the IBM logo, for how long and in what ways?

4. Why did Lenovo choose to name its first non-ThinkPad product a number ("3000") versus a name? Did he still feel that was the right approach?

5. How would Lenovo be positioned: As a new type of Chinese company? A unique combination of East and West? An international firm?

?Please do index reference/ Citation. The research do not need reference at the end only.

Attachment:- Lenovo.rar

Verified Expert

The case analysis of Lenovo has been prepared for 4773 words. The assignment covers all the important headings and subheadings required to perform the analysis. Font Used: Times New Roman Font Size: 12 pt Bibliography: Harvard Language used: Australian English.

Reference no: EM131063234

Questions Cloud

Environment with little uncertainty and risk : Provide the name of the strategy that works the best in an environment with little uncertainty and risk and a high degree of stability like a niche market?
Issue of preferred stock outstanding that pays : Rabie, Inc., has an issue of preferred stock outstanding that pays a $5.80 dividend every year, in perpetuity. Required: If this issue currently sells for $80.50 per share, what is the required return?
What is the equivalent annual cash flow for new mini tractor : When to replace an asset: Nemo Haulers is considering whether to purchase a new mini tractor for moving furniture within its warehouse. Nemo calculates that its current mini tractor generates $3,100 of cash flow per year. What is the equivalent annua..
What is the current share price : Bui Corp. pays a constant $13.30 dividend on its stock. The company will maintain this dividend for the next seven years and will then cease paying dividends forever. If the required return on this stock is 10 percent, what is the current share price..
What is lenovos point of differentiation : What is Lenovo's point of differentiation? Innovation? Efficiency? Both - would Lenovo use ThinkPad to build the Lenovo brand? Could it do so without hurting the ThinkPad franchise?
Pool with a dangerous drain cover : 1. If a hotel hosts a pool with a dangerous drain cover, and someone dies due to the drain cover, what sort of liability? Ignore criminal issues related to the new law passed, and focus on civil liability under torts and negligence.
Company is evaluating continuous baking oven : A company is evaluating a continuous baking oven. New oven would cost $685,000, including cost of equipment, shipping and installation. No increase in capcity with new oven, however operating expenses would be reduced by $105,000.
Explain how black holes can be detected : Using information from the textbook and the internet, research black holes. Explain how black holes can be detected.
Shows the profit and loss from the strategy : A six month call with strike price of $50 costs $5. A six month put with a strike price of $40 costs $3. The current stock price is $48. A trader uses the options and stock to create a strategy that requires long 50 shares, short 100 call options, an..

Reviews

Write a Review

 

Marketing Research Questions & Answers

  What is your overall thought on their place in society

What is your overall thought on their place in society as it relates to marketing? Do they replace traditional Web sites? Is the desktop computer dead? What about the laptop?

  Create a research proposal consisting of three sections

The purpose of the research proposal is to help you to understand your project, to gain direction and feedback on your project, and to establish a blueprint for your project.

  What are the steps in the marketing research process

What are the steps in the Marketing Research Process and what is the importance of research design when coordinating a marketing research study?

  The primary purpose of branding is

The primary purpose of branding is

  What is the meaning of pure and mixed bundling

What is the meaning of pure and mixed bundling? Give a real-world example for each practice. What is the intuition that bundling (pure or mixed) can increase profits compared to separate selling?

  Discuss the methods available to marketers for establishing

Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected.

  What happens if a firm can set individualized prices

Why would a monopolist deviate from uniform pricing and set non-constant prices? And what selling policies may it choose? What happens if a firm can set individualized prices depending on previous purchases?

  Evaluate the effectiveness of previous marketing

Evaluate the effectiveness of previous marketing and positioning strategies of your chosen organisation to determine their effectiveness -  Identify and briefly discuss your chosen organisation's direction and marketing targets.

  What are some differences you see in the advertisement

What are some differences you see in the advertisement? How do they inform about the cultural values of the commodities shown in the advertisement?

  Explore entrepreneurial ventures based on your experience

Your Task. Working in teams, explore entrepreneurial ventures based on your experience and expertise. Write a proposal to secure approval and funding.

  How does television and mobile marketing compare

How does television and mobile marketing compare and which is more effective? CRM: a sophisticated tool to increase consumer loyalty or an investment based on myth?

  Monitor and review the performance of members of a team

Monitor and review the performance of members of a team.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd