What is it about the markets the products or the companies

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Reference no: EM13247733

Pepsi-Cola® and Coca-Cola® have dominated the market for almost a century whereas General Motors™ and Ford Motor Company© have suffered due to increased competition. What is it about the markets, the products, or the companies themselves that has allowed the two former companies to thrive whereas the later two falter? Frame your answer in terms of competitive advantage and international business.

Reference no: EM13247733

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