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What is driving the need for this transformational change
Course:- Business Management
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Reference No.:- EM13824946




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Question:

Transformational Change Management Plan

You will create an entire Transformational Change Management Plan for a medium-sized public company that has lost business to a competitor that has chosen to outsource much of its production operations. The company has been based in a small Midwestern town, it is one of the largest employers, and it has an excellent reputation for employee welfare. It is now planning to do the very same offshoring, which will involve large lay-offs of long-term employees.

The Key Assignment is a comprehensive transformational change management plan that will combine tasks.

The project deliverables are as follows:

 Introduction

 What is driving the need for this transformational change?

 Theories of Change Management

 Communication Plan

 Implementation Plan

Create an APA title page and the following sections:

Introduction (250-300 words) You will research and find an example of a firm that is going through the transformational change of offshoring much of its production activities. The first part of the plan will be the Introduction. Context for the introduction includes the following:

o What is offshoring?

o How were the stakeholders affected?

o What initiated the change?

o How well has it been received or accepted, and why?

. What is driving the need for this transformational change?

o Why is this considered a transformational change?

o Why can the firm not just keep doing what it has been doing?

o What is management''s role in the transformational change?

o Are there easier alternatives to accomplish the goal of remaining competitive?

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Introduction:-

The organization selected for the paper is Starbucks, which is going through the transformation change of offshoring its production facilities. Starbucks is a US based coffee giant that has outlets all around the world and is recognized for its unique and high quality coffee across the world.

Starbucks is one of the most famous and successful coffee house chains, which is known for its employee welfare policies, as well.Off shoring in simple words can be regarded the movement of one or different operations (product manufacturing, service centers or operations) of an organization to another country due to different reasons, like low labor costs, suitable economic conditions, better production techniques and so on.




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