What is corporate strategy and purpose of report
Course:- Other Subject
Length: 1600 Words
Reference No.:- EM132257669

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Assignment -

Task - In this assignment, you are required to write 1250 word mini-report.

Report should cover the following:

1. Cover Page

2. Executive Summary

3. Table of Content

4. Introduction - Brief explanation of company selected, what is corporate strategy and purpose of report.

5. Identify and discuss the corporate level strategies that the organisation is implementing/ has implemented by examining its strategy statement and/or its value chain activities.

6. Evaluate the suitability of the organisation's current strategies based on the outcomes of your analysis (e.g. the identification of the organisation's current strategy and the most significant factors affecting the organisation's performance, PESTLE and Porter 5 forces analysis, etc.

7. Recommend no more than two alternative Corporate strategic initiatives that the organisation should pursue to improve its effectiveness and justify your recommendations.

8. Draw your conclusion.

9. Reference List (minimum of 5 refereed journal articles).

Executive summary - A good executive summary should have the following key points:

  • The objectives of this report.
  • The brief background information about the organisation under analysis.
  • What has been done and how they were done.
  • What key findings are in the report?

This assessment task will assess the following learning outcome/s:

  • be able to identify and explain the key components of strategic management such as strategy analysis, strategy formulation and strategy implementation, and their interrelationships.
  • be able to review and evaluate the evolution of ideas and practices leading to the development of strategic management an.' its relationship to other management practices and principles.
  • be able to identify and differentiate between functional areas such as marketing, finance, operations and human resource management and evaluate how they should act conjointly toward the attainment of the organisation's strategic aims and objectives.
  • be able to evaluate the importance of developing strategically appropriate relationships between people, processes, functions, structures and even organisations.
  • be able to critique, act strategically, and make recommendations in the context of the potential of strategic management vis-a-vis the realisation of organisational change and/or success in the private, public, and not-for-profit sectors.

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    Length – 1250 words. Marking Criteria and standard - Executive summary (2.5 marks) – A comprehensive summary that highlights the purpose and significant of the main points, which are clearly explained. Identification, use and application of theory (5 marks) - Provides a comprehensive analysis and critical evaluation of relevant theory, with evidence of insight developed through linking theory and concepts to practice. Theory is integrated exceptionally well into argument.

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    Critical reflection, and discussion (7.5 marks) - Strong evidence of independent, critical thought in problem identification and solving. Consistently demonstrates and integrates and integrates critical/relative evaluation of issues identified in strategic analysis. Evidence of reasoned reflective thinking skills. Conclusion (2.5 marks) - Well-constructed and clear conclusion with strong links to main arguments in report. Well-reasoned and logical conclusions drawn.

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    Reference and Presentation (2.5 marks) - Expression and presentation of ideas are developed and clear. Fluent writing style appropriate to the assessment item. Grammar and spelling are accurate. Referencing follows correct APA style. Demonstrates wide reading and practical application; going beyond the required 5 journal articles.

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    Presentation - All assignments must be typed and they should be at least 1.5 line spaced with 12pt font size. Use of headings and subheadings is recommended to help focus your work. This does not mean that you can dispense with the need to create a coherent discussion. This is always critically important. Requirements - You are required to cite a minimum of 5 refereed journal articles. For this assessment you are required to use APA referencing to acknowledge the sources that you have used in preparing your assessment.

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    Please note that in all assignments the following are expected: Careful analysis, Evidence of wide and careful reading (beyond what has been provided), Coherent argument and structure, Correct spelling, Appropriate use of English grammar, Appropriate citation of references, Correspondence with the given word length, Referencing presented in the APA system adopted by the Faculty of Business and a reference list included at the end of your Report. When using material taken from the Collection of Readings provided by the University please refer to the original sources which is provided.

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