What is composed of loyalty-awareness-perceived quality

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Reference no: EM132185526

1. At which of the following levels of competition must be marketer customers that product form is the best in the product category?

Product from competition;

Product category competition;

Generic competition;

Budget competition

2. Market development strategies include all of the below except”

Targeting customers in a segment that are already being targeted;

Targeting customers in other geographical areas;

Targeting non-buying customers in a currently targeted segment;

Targeting segments where competitors are weak

3. What is composed of loyalty, awareness, perceived quality, favorable brand associations and other assets?

Brand awareness;

Brand equity;

Consumer behavior;

Market segmentation

4. Which of the bellow method is best in developing a complete picture of customer behavior in the relevant product category or market? C

customer analysis;

Conjoint analysis;

Perceptual map;

Segmentation research

Reference no: EM132185526

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