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Review Questions:
1. What is an opinion leader? Discuss how marketers attempt to use opinion leaders to help sell their products.
2. Name and describe the types of buying decision behavior and describe a personal example for each.
3. Name and describe the roles played by buying center participants in the business buying process. Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.
Explain CEO Salaries and Company's Success and Do you think there is a correlation between CEO salaries and the degree of success of a company
Explain the difference between conflict and competition
Describe both the push and pull promotion strategies. Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both)
select a company with a reputation for ethical business practices.write a 750- to 1050-word paper in which you complete
Detail two demographic characteristics of your proposed target market. Detail one cultural value that matches your home country's consumer values and attitudes
What measurement guidelines is each company using to verify its strategic effectiveness, Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan
If you were a research project team leader, what are some of the ways you would build trust and communicate with other team members
analyze the business deal or event
Companies use many tools to learn more about the specific market segments they plan to target. An example of one of those tools is PRIZM. Visit ZIP Code Look-Up and search by a ZIP code of your choice. Some options to consider include Beverly Hills 9..
Explain Organizations Creating Online Communities and What products or services is the organization attempting to market via its online community
Describe the strategies a small business could use in setting the price of a new product. What objectives should the strategy seek to achieve? What is cost-plus pricing? Why do so many manufacturers use it? What are the disadvantages of using it
Geographically, which region do you suggest your company target? Which generational demographics will you target? In which area of the state will you attempt to achieve the greatest distribution?
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