What is ambush marketing

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What is "ambush marketing"? Include two examples with your description. What are the advantages and disadvantages (risks and consequences) of ambush marketing

What was Bavaria Beer hoping to achieve through its ambush marketing tactics? Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain. Can ambush marketing be both intentional and unintentional? Explain. As a leader of an organization, would you allow the practice of ambush marketing?

Reference no: EM132202555

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