Reference no: EM131127791
1, Define in detail what marketing is and discuss its core concepts. Does this differ from what you thought last week? If so, how?
2.Some marketing experts stress the societal marketing concept, the view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being. Do you agree or disagree? Explain and support your position in detail.
3.Which do you feel is the most important part of the marketing management process: analysis, planning, implementation, or control? Discuss whether a company that "does things right" is more or less likely to succeed than a company that "does the right things."
4.Many companies consider strategic planning too limiting and instead concentrate on tactics and execution. John O'Toole, an advertising agency president and author of The Trouble With Advertising, makes the opposite case in the context of advertising: "Strategy is the key to success for an advertising campaign. It is not possible to succeed with a brilliant idea and superb execution of the wrong strategy, but it is possible to attain some success with no idea and a dull execution of the right strategy" (quoted in Maurice I. Mandell, Advertising, 4th ed., Englewood Cliffs, NJ: Prentice Hall, 1984, p. 145). Please comment on Mr. O'Toole's statement. Do you agree or disagree? Why?
5.What is a company's marketing environment? Describe and discuss, in your own words, the factors that affect the marketing environment and give "real world" examples of each.
6.The single most important demographic trend in the United States may be the changing age structure of the population. Characterize the differences among baby boomers, Generation X, and Generation Y. How might a marketer selling personal computers target a person in each of these groups?
7.Look at the pizza ordering spoof online at https://www.aclu.org/pizza/images/screen.swf
Are you concerned about marketers having too much data about you? How should society address this issue?
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A closed-loop system with unity feedback
: (a) Determine the gain K so that the phase margin is 45°. (b) For the gain K selected in part (a), determine the gain margin, (c) Predict the bandwidth of the closed-loop system.
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Distinguish among viruses, viroids, and prions
: Distinguish among viruses, viroids, and prions. Give some examples of each type of infectious agent and the diseases they cause.
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The phase margin versus the time delay
: (a) Determine the gain K so that the phase margin is 60° when T - 0.2. (b) Plot the phase margin versus the time delay T for K as in part (a).
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What is the gain or loss on the exchange
: Assuming that the book value of the press traded in is $115,500, what is the gain or loss on the exchange?
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What is a company marketing environment
: The single most important demographic trend in the United States may be the changing age structure of the population. Characterize the differences among baby boomers, Generation X, and Generation Y. How might a marketer selling personal computers ..
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The efficiency of its surface-grinding process
: A specialty machine shop is improving the efficiency of its surface-grinding process [21]. The existing machine is mechanically sound, but manually operated.
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What is the initial distribution
: What is the initial distribution - What are the transition probabilities between states? Don't write the matrix, it is way too large; just write a general expression for pij, i,j ∈ S.
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Why do adjacent pairs of primers give a pcr product
: Why do adjacent pairs of primers give a PCR product, but non-adjacent pairs of primers would not?- the pairs of short primers we using are both complementary to a single strand of DNA from the organism's genome.
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What are the advantages of using gis in market segmentation
: One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) to map target markets. Go to www.gis.com and get a feel for the use of GIS in business and other fields. Then, go to http://map..
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