What has gore strategy to achieving success in its markets

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Reference no: EM13833816


The goal of case analysis is to allow you to consolidate what you have learned in the class and from the book chapters and to apply the knowledge in a written analysis of a real world case. This is an individual assessment. For this assessment you should focus on the core issues underlying the case and illustrate the analysis with appropriate and relevant arguments, logic and theoretical frameworks to demonstrate your mastery and knowledge of the case subject matter and alignment with the chapter topics. Background research, analysing the case based on unit relevant topics, models and frameworks as well as strong arguments backed up by credible and relevant data and facts will be crucial in achieving a good mark.

Case: "Gore-Tex and W.L. Gore & Associates: An innovative company and a contemporary culture" [Source: Chap 3, page 110]

Review the case and based on your learning from weeks 1, 2 and 3, answer the following three questions.

Q1. Use the Cyclic Innovation Model (Fig 1.9, pg 30) figure to illustrate the innovation process in this case and provide a brief description?

Q2. It seems that Gore Associates is heavily oriented towards technology; what are some of the dangers of being too heavily focused on technology?

Q3. What has been the Gore strategy to achieving success in its markets? How is this strategy now being challenged?

Word limit: 1200 words.

Reference no: EM13833816

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