What factors would you consider to further segment markets

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Reference no: EM131367739

Imagine you lead the marketing team for a U.S. company that manufactures personal care items (such as shampoo). The company is going international, and you must prepare marketing strategies for two non-Western countries. How would you change your marketing platform to reach out to these market segments? What factors would you consider to further segment your markets?

If your last name begins with S-Z, you will be preparing a marketing strategy for bandages

Reference no: EM131367739

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