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Suppose you work at Costco or another major, national, big-box store, and you do a marketbasket analysis and identify the 25 pairs of items in the store that have the highest lift and the 25 pairs of items that have the lowest lift. What would you do with this knowledge? Costco (or your big-box store) doesn’t have salespeople, so up-selling is not an option. What else might you do with information about these items’ lift? Consider advertising, pricing, item location in stores, and any other factor that you might adjust. Do you think the lift calculations are valid for all stores in the United States (or other country)? Why or why not? Are the 50 pairs of products with the highest lift and lowest lift the best place to focus your attention? What other 50 pairs of products might you want to consider? Explain.
Your boss has asked you to work up a simulation model to examine the uncertainty regarding the success or failure of five different investment projects. He provides probabilities for the success of each project individually: p1=0.50, p2=0.35, p3=0.65..
This activity will allow you to identify how marketers go to great lengths to differentiate and stress form and not function, even in low-end product categories. The form versus function discussion applies in many areas, including marketing. Consider..
Demand for C&A s filtered water is 500 bottles. The cost of ordering the water is $50 per order and holding costs are $10 per bottle per year. C&A operates 50 weeks in a year. Lead time is 1.5 weeks. What is the economic order quantity and re-order p..
Implementation plan, objectives, functional tactics, action items, milestones, and a deadline tasks and task ownership, resource allocation. Any required organizational change management strategies that would enhance successful implementation. Key..
Jeanette phan is a college student who has just completed her junior year. The following table summarizes her grade point average (GPA) for each of the past 9 semesters. Forecast Jeanette's GPA for the fall semester of her senior year by using a thr..
Microsoft Access is one of the most popular database platforms on the market. However, there are many competitors. Why do you think that Access is so popular? What are some of the other types of databases available?
in xyz corporation production managers are evaluated for their success in driving costs down while marketing managers
You are part of a management team, working for a major national clothing chain. You compete directly with Macy’s, Dillard’s, and Nordstrom’s. Recently, your organization has been experiencing increasing competition from two sources. Differentiator: S..
Describe the steps you would take to stimulate a better understanding of the store's current operations and to implement a new process for making decisions about product line and sales and service techniques. Identify specific ways you plan to enh..
Provide specific examples to support your answers. What was the basic charge against Microsoft by the government? Why do you think, in the end, the government announced it did not want a breakup of the company and just wanted to settle the case quick..
Which of the following was the result in Penny Garrison et al. v. The Superior Court of Los Angeles, the case in the text in which the plaintiffs sought to sue a residential care facility and avoid the effect of a durable power of attorney by which t..
Considering Genesis Energy’s aggressive growth plan, Sensible Essentials suggested that its client should broaden the scope of financing beyond short-term loans and consider long-term financing options. Acting as the finance expert for Sensible Essen..
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