Reference no: EM13909886
For this assignment choose a global brand name in a very competitive market. In a well written paper, analyze the brand versus its top three global competitors and discuss how your chosen brand attempts to differentiate its product worldwide. Your paper should present both your chosen brand and the top three global competitors (headquartered outside the U.S.) and a brief analysis of their products.
Then discuss whether your chosen company integrates the differentiation into its marketing communication vehicles. Give examples of these communications and determine whether differentiation is a consistent part of the brand's global message.
Your paper should meet the following requirements:
• Be 3-4 pages in length
• Cite a minimum of two credible sources
Consider the following two statements:
• TV advertising has lost its effectiveness as a marketing communication channel.
• TV advertising is still the most power communication channel for marketers.
In a well written paper, choose one of the above statements with which to agree and make a research-based argument in support of your claim. Your paper should also describe why marketing channel decisions are critical, as well as identify the major channels used for interactive marketing. Explain in detail why these are the major channels for interactive marketing.
Your paper should meet the following requirements:
• Be 3-4 pages in length
• Cite a minimum of two credible sources
Choose a brand that's marketed only in one region of the U.S. Imagine that this brand wants to expand its market and in a well written paper address the following questions. Support your assessment with specific details and outside resources.
• Would this brand be likely to receive immediate acceptance if it is marketed in another region of the U.S.?
• What cultural differences might the company encounter in this new region of the U.S.?
• What changes might need to be made to the brand to support its acceptance in this new market?
• What cultural differences might the company encounter if it expanded its brand into a global market?
• What changes might need to be made to the brand if it were marketed in a global market?
• How might the changes for a U.S. regional market compare to the changes for a global market?
• If you are the strongest brand, why can't you simply say there will be no differentiations among markets?
|
Analyze the relevance of current organizational structure
: Analyze the relevance of the current organizational structure, design, and culture and their effect on organizational effectiveness, especially in relationship to the dimension in which the organization is struggling
|
|
Effect of presence of predator on prey is to be analyzed
: The experiment conducted involves the factor of vigilance when it comes to keep clear of the predators - effect of the presence of predator on the prey is to be analyzed
|
|
Set up null and alternative hypotheses for hypothesis test
: The bottling company wants to set up a hypothesis test so that the filler will be readjusted if the null hypothesis is rejected. Set up the null and alternative hypotheses for this hypothesis test.
|
|
Calculate the equilibrium concentration
: Calculate the equilibrium concentration of NH3,Cu^2+,[ Cu(NH3)]^2+ ,[Cu(NH3)2]^2+,[Cu(NH3)3]^2+,and[Cu(NH3)4]^2+ in a solution made by mixing 500.0 ml of 3.00 M NH3 with 500.0 ml of 2.00*10^-3 M Cu(NO3)2. The sequential equilibria are
|
|
What cultural differences might the company encounter
: Would this brand be likely to receive immediate acceptance if it is marketed in another region of the U.S.? What cultural differences might the company encounter in this new region of the U.S.? What changes might need to be made to the brand to suppo..
|
|
Create a box and whisker plot for the data
: Create a box and whisker plot for the data (using graph paper). Tabulate the data in the form of a grouped frequency distribution, using 9 equal- sized classes, having mid-points 100, 200, 300 etc.
|
|
Compare trait rating theory versus goal achievement theory
: Compare and contrast the use of the trait rating theory versus the goal achievement theory, including when it would be preferable to use one method over another.
|
|
Describe the project procurement planning process
: Describe the project procurement planning process
|
|
Determine whether waste water being discharged is too warm
: The EPA periodically conducts spot checks to determine whether the waste water being discharged is too warm. Suppose the EPA has the power to impose very severe penalties when the waste water is excessively warm.
|