What constitutes good business writing

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Reference no: EM131221425

Writing Assessment Essay - Rhetoric

Our CANVAS site- will be going over this next session.

Writing Assessment Essay-

First place the following information in the top right hand corner of your text: Your full name, the last year, level, and institution of education, your title and company if applicable, your cell phone number, and your e-mail address.

In the next thirty (30) minutes, please write a letter to me answering to the best of your ability the following questions:

  • What constitutes good (versus poor) business writing?
  • Provide deeper explication and analysis of three concrete examples on each side of the question. Three important positive qualities you would include in strong business writing; three immediate red flags you have observed (or imagine would be present) in poor business writing.
  • Conclude by considering whether Business Writing is, or should be considered, a separate genre, and if so, how/why?

When your time is up, please upload these letters into the Assignment #1 on our CANVAS site.

Quick Background-

  • The Ethical Appeal
  • The Pathetic Appeal
  • The Logical Appeal
  • How we use each
  • How we combine two or more of them at a time
  • Context
  • Discourse Communities
  • How all of this relates to our first graded assignment, The CEO Report.

Personal Cover Letter - Rhetorical Analysis -

  • I will e-mail you an extensive exercise packet on Classical Rhetoric this evening.
  • In a personal cover letter to me, please market three of your rhetorical strengths as a worker, student, or other role of your choice. Ultimately, I want you to consider how you would market yourself to me as a rhetorical strategist, but in whatever context you choose.
  • Please counter by sharing one rhetorical weakness, as well.
  • Important: consider how you will position the three strengths, how they should build upon, and/or relate to, each other.
  • Determine how best to incorporate the weakness, as well.
  • Be strategic in how you structure your letter with an introduction, body, and conclusion.
  • Remember to consider what discourse communities you function in most often, and how those discourse communities might influence the rhetorical strategies you use every day.

PREVIEW: CEO Report - 3-5 pages -

  • Your first graded paper is a rhetorical analysis of a CEO who leads one of the publicly-traded companies I have listed.
  • You will need to research this CEO and gather at least three articles about the CEO (beyond the material on his/her website), and three samples of this CEO's writing communication style.
  • You will begin with a standard, unembellished, biography of that CEO, but then shift into analysis thereof, focusing on three key leadership strategies you observe about his/her leadership.
  • You will focus your body paragraphs on these three elements. Body paragraphs should contain a topic sentence, evidence, and analysis.
  • You will write a conclusion in which you consider the larger implications behind what you have learned about this person's leadership style.

Overview -

  • Course protocol - when to contact me
  • Discussion of the Rhetoric Exercises, which you are not passing in
  • Personal Rhetorical Analysis - due tonight
  • Grammar Quiz 1 and 2
  • Comma Usage and Effective Writing
  • CEO Report Introduction
  • CEO Report Research
  • CEO Report Samples
  • Fortune 500 List

Overall Structure -

  • Brief biography - ¾ of a page, to a page long.
  • Introductory Thesis paragraph in which you make the shift to analytical writing about your CEO.
  • In this paragraph, you will isolate at least three rhetorical strategies/qualities you have noticed in your CEO's leadership style (or lack thereof), but also include a sentence addressing what you believe is significant about the combination thereof, which is your thesis.
  • At least three body paragraphs, ideally focused on one of each strategy/quality mentioned above.
  • A strong conclusion that looks at the "bigger picture" implications of what you have discovered.

Introductory Thesis Paragraph -

  • After the quick - ¾ to 1 page - bio, you need to make a rather marked shift into analysis.
  • Construct an opening sentence that introduces the shift from biography to analysis in a clear, concise manner. Example: "What I find most striking, compelling, shocking, worrisome, exciting, etc. about CEO's leadership style is..."
  • Isolate the three rhetorical strategies/qualities you are going to focus on...
  • VERY IMPORTANT: Include a closing sentence in which you briefly address what is important about the combination thereof. THIS IS YOUR THESIS...

Body Paragraph Structure -

  • Topic Sentence that states an analytical claim about one area of focus
  • Evidence - concrete and specific examples - content that proves that claim. This evidence should remain focused and targeted.
  • Analysis that comments on the evidence and claim, and closes the paragraph.
  • Stitching or transition moves that introduce the next paragraph.

Conclusion

  • Despite what is often mistakenly thought, your conclusion is not just a rehearsal of your thesis statement.
  • Rather, your conclusion should address the larger implications, "the bigger picture," so to speak, of what you have discovered about your CEO.

Intro Summary, Thesis, Outline and Conclusion Assignment (ISTOC)-

  • Introductory Summary
  • Thesis
  • Body Paragraph Outline
  • Conclusion

Reference no: EM131221425

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Reviews

len1221425

9/27/2016 2:39:46 AM

As per the syllabus, i need full 5 page CEO report but there is time for that , for now i just need an approx 3-5 page draft till tomorrow, The Powerpoint presented by teacher is attached. Please submit your quote for full report, cz after the draft you will be doing the full report only. Draft needed tomorrow only and full report can be submitted later.

Write a Review

 

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