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What changes are occurring in no-disposable razor category

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Reference no: EM131022423

Case Study: Clean Edge Razor: Splitting Hairs in Product Positioning

Q1. What changes are occurring in the no-disposable razor category? Assess Paramount's competitive position. What are the strategic life cycle challenges for Paramount's current products as well as for Clean Edge?

Q2. How is the non-disposable razor market segmented? Examine consumer behavior for non-disposable razors.

Q3. What are the arguments for launching Clean Edge as (a) a niche product and (b) a mainstream brand? Which would you recommend? What are the strategic implications of your recommendation?

Q4. Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

Reference no: EM131022423

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