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Is Global Branding important to consumers? Why (or why not) and how? What characteristics do consumers associate global brands with when making purchase decisions? Give examples of how global branding affected a purchase decision you have made.
What challenges do global markets pose for brand management?
What strategies can transnational companies take to create positive perceptions of their global brands?
What strategies can transnational companies use to protect their trademarks and patents?
Develop a forecast for the fourth quarter using a three-quarter, weighted moving average. Weight the most recent quarter 0.50, the second most recent 0.25, and the third 0.25. Do the problem using quarters, as opposed to forecasting separate months.
Define efficient frontier in your language.
Use a multiple activity chart to illustrate how one operator can tend machine A and machine B during a repeating cycle, based on the following data: a = 2 min, b = 1 min, t = 6 min. What is the length of the repeating cycle? (Hint: The multiple activ..
Search the Web and compare at least five companies’ slogans. Briefly state what value cluster is represented in the advertising. For example: Kentucky Fried Chicken – We do chicken right! Value Cluster – Efficiency Respond to two colleagues, agreeing..
Using at least two current examples, discuss effective supply chain strategies that were used by a company to positively impact organizational effectiveness and yield desirable results.
GH4. What is going to be the average number of attendees in the computer area (either waiting for a computer or using a computer)? (Your answer does NOT have to be an integer.)
Louisa, a manager, is responsible for creating a team for development of a new product. Which of subsequent is most important for Louisa, if she needs to create synergy in this team.
It has often been claimed that the greatest barrier to getting essential information communicated upward from the work force is management's failure to act on previous information. Why might this be so?
How many competitors are there in this industry? Does the company face a few major competitors or many smaller ones? What does it take for a company to be successful in this industry? Is the pace of change within this industry rapid or slow? How many..
You are a program manager and one of your subcontractors is in trouble and has indicated they may miss a key deliverable due to staffing shortages. What questions would you ask and what actions can you take to prevent this subcontractor's deliverable..
In a company with only 25 employees, is there less need for job descriptions? Why or why not? Give at least three reasons with examples of why you chose this response.
Match a pricing strategy (cost, customer value, or competitor) that you would recommend to each of the following SBU definitions according to BCG model. Explain your recommendation. Cash Cow, Rising Star, Question Mark, Stray Dog
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