What challenges do global markets pose for brand management

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Is Global Branding important to consumers? Why (or why not) and how? What characteristics do consumers associate global brands with when making purchase decisions? Give examples of how global branding affected a purchase decision you have made.

What challenges do global markets pose for brand management?

What strategies can transnational companies take to create positive perceptions of their global brands?

What strategies can transnational companies use to protect their trademarks and patents?

Reference no: EM131148675

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