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Assignment:
Suppose you are a salesperson at a high-end jewelry store. What can you do to ensure that your customers are satisfied? Now imagine you are the store manager of the same store; what can you do in your position to guarantee customers remain happy with the service they receive?
What is ethnographic research? Discuss how a marketing researcher could get into an ethically sensitive situation using the technique.
1.relationship marketinghow can database marketing help an organization improve its relationship marketing? what
Distinguish between qualitative and quantitative research that might be used in sales person or force research.
Who your target market is? Define by age/social/group/attitudes/where they are the gap in the market? Research that supports this and what unsatisfied needs you are meeting?
Channel conflict is inevitable given the complexities of today's markets. What are some of the underlying causes of channel conflict? Discuss some of the means available to the channel manager for detecting and managing channel conflict.
Outline and then discuss the strengths and weaknesses of marketing research conducted online with respect for a foreign or domestic airline company of your choice.
In which situations are intermediaries bearers of reputation? Do sellers benefit from the presence of a reputation system on Amazon MarketPlace? Provide a detailed answer.
Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy. Do you agree or disagree with the LLC concept? Why or why not?
How can consumers react to information overload? What is the role of an information gatekeeper in a search market? How do recommendation networks affect sales?
Determine the metrics that you would use to monitor the progress of the campaign. Provide a rationale for your response.Analyze the main pros and cons of developing online video as related to the effectiveness of marketing strategy for this company..
Determine who the competitors are and describe their individual strengths and weaknesses with respect to your chosen organization and product or service.
After reviewing the essential components of promotion in your own project, explain to your peers what specific techniques you will incorporate into your marketing plan.
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