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Discussion 1
Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM? Lastly, explain how you can personally have a positive impact on customer loyalty in your position.
Discussion 2
Reflect upon the strengths, weaknesses, opportunities and threats associated with a business that you are familiar with (one you work at, one you completed your assignments on, or one you have just acquired knowledge about). Suggest two (2) strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course?
Discussion 3
Describe the three (3) most important concepts you have learned about marketing in this course. Explain why these concepts will be useful to you in your current or future position.
Does the business' culture enable or block its business strategy and/or does it have an effect on financial performance in the value chain? Provide a rationale in support of your answer. What are cultural norms that govern the organization, and wha..
The AMA Ethical Norms and Values states "We will tell the truth in all situations and at all times." Is this possible; is it even desirable? Discuss how this proclamation is, or is not at all, problematic for marketing professionals.
An initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices. The evaluation and control methods you will use to m..
1.Which medium has the lowest cost per thousand?
question identify and evaluate three reasons why supply chain management is an important part of the value-delivery
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable)
Choose a real-life service organisation that you are familiar with. Prepare a flowchart of the back-stage as well as the front-stage operations of this business.
What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this?
Your overall individual goals. (Get a job, internship, or get into grad school, create a professional network, etc.) Your target audience. (Be specific, in order to get as many points as possible.) Describe how LinkedIn contributes to your personal b..
Define direct marketing and give some real world examples and Define what is meant by "brand equity "and discuss what a company can do to maintain brand equity
Do you have a problem with the fact that Marina took to social media to quit her job in such a public way? Why or why not
Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the integrated marketing campaign in the global context
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