What business-level strategies are these supermarkets

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Reference no: EM131411810

A group of investors in your city is considering opening a new upscale supermarket to compete with the major supermarket chains that are currently dominating the city's marketplace. They have called you in to help them determine what kind of upscale supermarket they should open. In other words, how can they best develop a competitive advantage against existing supermarket chains? Publix and Winn Dixie. City: Estero St: Florida


1. List the supermarket chains in your city, and identify their strengths and weaknesses.

2. What business-level strategies are these supermarkets currently pursuing?

3. What kind of supermarket do best against the competition? What kind of business-level strategy should it pursue.

Reference no: EM131411810

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