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What branding strategies would you recommend for business

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Reference no: EM13836804

Topic: Product, Brands, and New Products - Swiss Army: Diversifying into the Fragrance Business

Case Study Questions

Question 1:

If you were Urs Wyss, What branding strategies would you recommend for the newly acquired fragrance business unit? Be specific and justify your answers.

Reference no: EM13836804

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What branding strategies would you recommend for business : If you were Urs Wyss, What branding strategies would you recommend for the newly acquired fragrance business unit? Be specific and justify your answers.
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