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International Positioning and Strategies
For this assignment, use your coursepack to review the case of "ZARA" by D'Andrea and Arnold. In 2-4 double-spaced pages, analyze this case and address the following issues:
What are Zara's global strategies?
How does the global legal landscape alter, if any, the execution of Zara's global strategies?
How do Zara's business systems support the strategies?
What competitive advantages does Zara have through the execution of these strategies?
What other challenges is Zara facing, and how should they be addressed?
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