What are the unique characteristics of the markets

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Reference no: EM131270797

International corporations must decide whether to take a standardized approach to the market (Table 8.1 in Kotler & Keller) or an adapted approach. Research at least one product sold by the firm in their home market and their international markets take for example UNILEVER. (Choose two regions or countries) and Report on the significant differences in brand characteristics for each country. There could be changes in product features, packaging, channels, and pricing among others, in different global markets.

What are the unique characteristics of the markets that may have been the reason the adaptations were made?

Reference no: EM131270797

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