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Direct-to-consumer advertising for pharmaceuticals is a pull strategy designed to get consumers to ask their doctors to prescribe certain medications. What are the pros and cons of this practice? Are there always pros and cons to a pull strategy? What might the pros and cons be for a push strategy involving pharmaceuticals?
Suppose your company is offered a large contract to do business in a country where women are not culturally accepted as management officers. The dilemma is that the person in your company who is best able to run the business in the foreign market is ..
What kind of queues are you encounter in your everyday life (for example: car wash, ATM, bank, ticket counter, traffic crossing etc.). Which one irritates you the most and how would you fix it?
Explain the company's decision environment, risk management, and how the organization resolves conflict through the strategic negotiation process.
Oftentimes we think of the middleman is acting as the agent. There are two types of agency, however. One is when the middleman assumes the inventory and is responsible for the purchase and housing of it, and another, where he is only acting broker be..
compare and contrast the strengths of the various organizational structures and explain which you feel you would work
How could a marketer capitalize on a link between personality and product preference? Do you think this type of research is a worth while investment?
Define and discuss the open shop movement. Include a specific example and analyze its success or failure, and why. Write a 2-3 page paper using APA format.
Explain your choice. Please note that a good logical explanation is critical in this discussion.
When can tailored sourcing be used to improve supply chain profits? What are some challenges with implementing tailored sourcing?
The definition of diversity rests on a valuation of differences across different groups. Explain why valuing (the process) is what should serve as the foundation for diversity and not the results.
As a process analyst with a Hospital, you have been assigned the task to figure out the possible delays associated with admitting and treating patients in the ER.
Select a company that you believe uses employees to achieve a competitive advantage. Discuss how the employees effectively execute the strategy and how the company can sustain this position over time.
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