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1. How Strong are the competitive forces confronting lululemon in the market for performance based yoga and fitness apparel? Do a five forces analysis to support your answers.
2. What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not?
3. What do you see as the key success factors in the market for performance based yoga and fitness apparel?
4. What does a SWOT analysis reveal about the overall attractiveness of lululemon situation?
5. What are the primary components of lululemons value chain?
6. What 3-4 top priority issues do CEO Laurent Potdevin and lululemong management need to address?
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