What are the possible ramifications for patients

Assignment Help Case Study
Reference no: EM13848267

Complete Assignment on Embracing Missions Case Study located on pages 94-98 of Cases in Health Care Marketing.



1. This case presents a very negative mindset harbored by at least some employees at Oakridge University Hospital. What are the possible ramifications for patients at Oakridge University Hospital or any other facility who encounter employees possessing the mindset held by Bruce and Sherry? Do you believe that such a negative employee mindset can result in tangible patient harm, or is the mindset simply a personal expression that would not be extended to the care and treatment of patients? Please justify your responses.

2. Assume that you are Sherry's supervisor and you receive a telephone call from Elizabeth who conveys the perspectives that were echoed by Sherry over lunch. Would you bring the matter up with Sherry? Why or why not? If you did indeed address Sherry, what approach would you take and what would you expect to gain by your actions?

3. Elizabeth attributes the negative perspectives of the patient popula¬tion held by Bruce, Sherry, and some others at Oakridge University Hospital to be the product of culture, a burgeoning supply of patients with few alternatives, and bureaucracy. Assuming that she is correct, how might you go about stemming negative sentiment?

4. Elizabeth noted that she had approached the top executives at Oakridge University Hospital and asked for guidance as to how she should address employees when hearing negative perspectives regarding the hospital's patient base. Much to her dismay, she did not receive any particularly beneficial advice. What does this say about the executives she consulted?

5. This case presents an account by a nursing executive who encountered a negative mindset held by at least some of Oakridge University Hospital's employees. Suppose that Elizabeth had been accompanied by a marketing manager during her lunch meeting with Bruce and Sherry. Would you anticipate the marketing manager's perspectives on the matter to be similar to Elizabeth's, less intense, or more intense? Please justify your response.

Reference no: EM13848267

Determine the wireless technologies and mobile technologies

Determine the wireless technologies and mobile technologies that Delta has implemented. Next, evaluate the level of efficiency of the technology implementation. Provide a ra

Discuss the key facts and critical issues presented in case

In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racia

Compute the operating cycle and the cash cycle of dell

Compute the operating cycle and the cash cycle of Dell on annual basis (1994-1996) and explain your results and state the relationship between the company expansion policy (Sa

What was logic underlying the chinese development strate

What was the logic underlying the Chinese development strategy? Why did reforms such as dual prices and the household responsibility system work in the agricultural sector b

Plan and execute an interaction design project

Plan and execute an interaction design project at advanced level in the chosen BIT field, individually or in small teams, within the time and resource limitations at hand.

What is the nfl media groups general strategic direction

What is the NFL Media group's general strategic direction? What are the key drivers of its success to date? What, in your view, is the preferred way of managing digital oper

Write case-study on when teamwork fail to meet its objective

Drawing on your own personal experience, write a mini case-study (max 1500 words) on one of the following OB-relatedtopics: When Teamwork failed to meet its objective and The

Write case study on cyber security in business organization

Write a case study on Cyber Security in Business Organizations. Protecting organizational assets and information within the company has become a top priority for many organiza


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd