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What are the important marketing issues

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Reference no: EM13841431

Select any case study from our text (Patterns of Entrepreneurship, 4th Edition Jack M. Kaplan, ISBN 1118358538, Wiley Publishing ) OR another credible publication regarding a company's business planning efforts making sure an executive summary is contained therein. Also, make sure you provide the case study access and source information with your work (in other words, provide a copy of the case study).

Answer the following:

- Does the company executive summary describe the key elements needed in a business plan?

- Is the proposed offer well written, why or why not?

- What are the important marketing issues and competitive advantages?

- What recommendations would you offer to revise or enhance the plan?

Reference no: EM13841431

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