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What are the four main types of consumer products? The four main types of consumer products are the convenience products, shopping products, specialty products, and unsought products. Convenience products are the ones that a customer buys on a regular or day to day basis. Shopping product is the items that a customer compare to other product before buying such as price or style. Specialty products are the kind of items that take a good effort to look for in order for the consumer to buy. Unsought products are the type of product that a consumer is unfamiliar with or knows little about the product and they are usually the ones they do not want to buy. Can you elaborate and explain how these operate within a business?
It has long been a dictum of management theory that leaders must adapt their behavior to fit the specifics of a situation. Discuss whether transformational leadership is appropriate for all occasions. In which situations might it not be effective and..
A product is made up of six components. They are wired in a series with reliabilities of .89, .82, .93, .75, .91, and .88. What is the overall reliability of this product? Suppose that redundant components are introduced for the two least reliable c..
Compare the advantages and disadvantages of using an assemble-to-order process to the advantages and disadvantages of a make-to-order process for a fast food hamburger restaurant.
Should a company’s strategy be tightly connected to its quest for competitive advantage? Why or why not? What difference does it makes whether a company has a sustainable competitive advantage or not?
A company manufactures metal sheets and metal bars. The maximum production capacity is estimated at either 800 sheets or 600 bars per day. The maximum daily demand is 550 sheets and 580 bars. The profit is $40 per sheet and $35 per bar. Formulate a l..
This solution explains some of the risks that are inherent with doing business in China. For many global companies, China represents a highly attractive market in terms of size and growth rate.
San Diego Boats (SDB) must determine how many sailboats should be produced during each of the next four quarters (one quarter = three months). Use LP to formulate the problem of production scheduling that minimizes total cost. Solve the problem in Ex..
Public relations activities and good citizenship are examples of which responsibilities of a business organization?
Read “Leading Through Share Values” and “The Role of Values in Servant Leadership.” What role do the values of leaders play in organizational culture?
Think about the last purchase you made where you used extended problem solving. Describe what you did at each step in you decision making? How were you influenced by the marketing mix, psychological factors, social factors, or situational factors? (m..
Identify a well-known leader and briefly describe the characteristics that best differentiate him/her from others. Apply Fiedler’s contingency theory, path-goal theory, normative decision theory and visionary leadership to this leader’s style. Determ..
Internet Advertising and Cash Crunch Case Study on page 313 and answer the following questions: What unique value proposition(s) does Beyond Interactive offer to customers? What are BI's revenue sources (how many different ways can they make money)?
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