What are the factors affecting the intensity of rivalry

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What are the factors affecting the intensity of rivalry in the industry in which your company is competing? Use figure 3.4 and the accompanying discussion to help you in pinpointing the specific factors most affecting competitive intensity. Would you characterize the rivalry and jockeying for better market postion, increase sales, and market share among the companies in your industry as fierce, very strong, strong, moderate, or relatively weak? why?

Reference no: EM131232873

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