>> Marketing Management
Discussion 1 Branding Nordstrom
After reading the article "Conservative Nordstrom to sell trendy Topshop fashions," respond to the following:
• How does this partnership fit into Nordstrom's current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
• Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?
Discussion 2 Market Segmentation
What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?
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