Reference no: EM131115206
Assignment
Article Review - Seminar in Marketing Article Review
Review should critique the central claims of the study or article, including the findings presented (if applicable). For the academic article, you should focus on some advertising, marketing, communication campaigns, or public relations concept or analytical framework. Then, in 2- 3 (or more) double-spaced pages, provide:
(1) a bibliographic citation of the article (APA style);
(2) a statement of the hypotheses tested or central claims addressed, identifying key concepts, variables, and linkages, as appropriate;
(3) a brief summary of the evidence provided or argument made (population studied, method, and a summary of findings)-do not focus on minute methodological details; and
(4) your own critique of the research or article, evaluating the quality and appropriateness of the framework employed, measurement used, relevance of the evidence, and internal coherence.
Note: Your reviews should provide more than a simple summary of the article and findings. In addition to the basic elements mentioned above, consider the following points (to the extent they are relevant) when writing your review:
• What are the broader issues or questions being addressed in the study or article? (for academic articles, this may be in the introduction, literature review, or discussion)
• After identifying the framework used to structure the study, or arguments used to make a case, assess whether it seems relevant and useful.
• For academic articles, assess the method(s) used - how appropriate are the methods employed for the questions that are asked?
• When considering a study's or article's broader implications, discuss and to some extent critique the author's conclusions. Decide whether you feel they are warranted by the data presented or argument made.
• Based on the results of the study, would you have arrived at a different conclusion? If so, why? If not, explain why not.
In your view, what might have been improved or done differently? In other words, what did the author potentially leave out or fail to consider? Address any lingering or unresolved issues, specific or general, that you see.
The purpose of this review assignment, is to provide you with some exposure to the breadth and depth of branding and communication campaign-related research and to begin developing an analytical view of the academic research. Do not worry if you are not able to answer ALL the questions.Don't panic looking at the length of the article!
Advise john legal action she may take against drug company
: Andy drug company limited incorporated under the companies act chapter 33 of the laws of the united states. Advise Mrs John the legal action she may take against the drug company, (not less than 4 pages)
|
Calculate the gross torque developed for a flux per pole
: Calculate the gross torque developed for a flux per pole of 0.02 Wb and an armature current of 50 A. (Note: The number of parallel paths is equal to the number of poles for lap windings.)
|
What are the services provided by mental health courts
: Do the research findings support the establishment of more mental health service programs to imprisoned mentally ill populations? What can be done to improve these services further?
|
Determine the electromagnetic force on the plunger
: In Problem 12.4.1 neglect the saturation of the core, leakage, and fringing. Neglect also the reluctance of the ferromagnetic circuit. Assuming that the cross-sectional area of the center leg is twice the area of the outer legs, obtain expressions..
|
What are the broader issues or questions being addressed
: What are the broader issues or questions being addressed in the study or article? (for academic articles, this may be in the introduction, literature review, or discussion)
|
Accounting for patents fields laboratories holds
: Accounting for Patents Fields Laboratories holds a valuable patent (No. 758-6002-1A) on a precipitator that prevents certain types of air pollution. Fields does not manufacture or sell the products and processes it develops.
|
How would you design the study using an experimental design
: How would you design the study using a correlational design? How would you design the study using a quasi-experimental design? How would you design the study using an experimental design?
|
Examples of the interviewee responses
: Determine whether the TQM program is satisfying current customer requirements or anticipating future expectations. How is this accomplished? Include specific examples of the interviewee's responses.
|
Sharing the writing in teams
: Progressive organizations employ teams to achieve their objectives. Because much team-based work involves writing, professionals need to be aware of the potentials and pitfalls associated with writing in teams.
|