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What are the benefits for consumers

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Reference no: EM13838319

Case- These Apps Mean You'll Never Wait in Line for Coffee Again

Discussion Questions

1. Would you use the OrderAhead app? If so, would it make you more likely to visit these companies? Would you be more likely to spend more?

2. What does the term "latent demand" mean, and how does it apply to this situation?

3. What are the benefits for consumers?

4. What are the benefits for the company?

5. How does the app differentiate it from the many options consumers have?

Reference no: EM13838319

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