What are the benefits and drawbacks of e-crm

Assignment Help Other Subject
Reference no: EM132682

QUESTION 1

ABC University has implemented a system of CRM. Mickey Maros, the Executive Director of Executive Education responsible for the implementation of the programme claim the following:

"Our data resided in a number of different custom and off-the-shelf programs. We relied on excel spreadsheets and the process for getting visibility into the student recruiting and admissions activities across multiple programs was cumbersome and time-consuming. These greatly limited our ability to aggregate information and apply this knowledge in order to better serve student needs". The CRM solution has been applied to drive the necessary improvements and tie together vital front-end functions such as marketing, admissions, recruitment and enrolment. The company has also made it a priority to improve internal efficiencies and optimize existing business processes so that staffs in various departments can perform their jobs without focusing on the administrative function. The new system will also help administrators and faculty members to reorganize their administrative resources.

Answer the following Questions

(a) Write a memorandum to the Director of Florida University explaining the concept of Relationship Marketing and it's importance for sustainability.

(b) What are the benefits of CRM outlined in the Case Study? What are the requirements for the success of such a system?

(c) Discuss the role of Technology in improving the relationship building process.

(d) Make five specific recommendations to Florida University regarding CRM and relationship building from what you have learned from your course.

QUESTION 2

What are the different stages in effective relationship building?

QUESTION 3

(a) What are the benefits and drawbacks of E-CRM?

(b) What are the key drivers of Relationship marketing?

QUESTION 4

(a) Define the concept of Public Relations.

(b) What are the different stages in the PR planning and implementation Process?

(c) Explain any model of relationship life cycle using an example to illustrate your answer

QUESTION 5

Explain the following concepts:

a) Key Account Management

b) Active Networking.

c) Customer Relationship Management.

d) Ethical Issues in communicating in Relationship Marketing

QUESTION 6

Compare and contrast transaction marketing and relationship marketing using appropriate examples to illustrate your answer

Reference no: EM132682

Performance of tasks that present ergonomic hazards

Describe at least four common potential injuries associated with performance of tasks that present ergonomic hazards. Select one and discuss how it may apply to a job with whi

Detailed tasks needed for data extraction and transformation

you are the data transformation specialist for the first data warehouse project in an airlines company. prepare a project task list to include all the detailed tasks needed fo

Study of fill volumes is conducted at food canning factoy

A study of fill volumes is conducted at a food canning factory to determine the level of consistency between the two filling lines, A and B.  A random sample of 11 cans taken

Analyse the situation using four different frames

Choose a health management problem which you are familiar with and briefly describe it, using appendices if necessary. Analyse the situation using four different frames of

Explain how to improve the workplace

The Field of Organizational Development - An Introduction to Organization Development - give a one- page summary, and opinion of Organization Development. by using the lack

How would you define your group at work

Do you think group members in your group had influence over other members? Why or why not? Was there a hierarchy in your group? If so, please describe it and explain how it

Analyze the significance of the research interventions

Specify the differences between the interventions found in the four articles and if the interventions found in the four articles are currently in use or proposed for future

As budgets tighten in an uncertain economy

As budgets tighten in an uncertain economy, it is getting harder and harder for police to win wage concessions in collective bargaining. In difficult situations, it may come d

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd