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1. Review Video Case 3: Toyota Prius: The Power of Excellence in Product Innovation and Marketing located at:
Toyota's stated objective is the creation of automobiles that are simultaneously environmentally clean as well as fuel-efficient. After you review the video, discuss which stage of the product life cycle the Toyota Prius is in, and include your rationale for that decision. What are the marketing strategies that are currently being used, and are they effective in reaching their target market? Do you believe that Toyota should convert all their automobiles to hybrids? Why or why not? What should be their next steps?
2. There are exciting trends in healthcare technology today, of that there is no doubt. Three of the most interesting trends are telehealth, cloud computing, and radio frequency identification technology. Select one of these emerging technologies, and explain how it can be used to improve health care delivery.
Describe, explaining why you chose to use it (relating to the value it brought to your analysis) one business model or theory you used in your strategy and describe, explain
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Within today's changing global software and mobile phone industries, evaluate and assess Nokia's and Microsoft's product lines and market shares. What did you learn from the
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