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1. Explain the distinction between the terms "market orientation" and "customer orientation."
2. How do we determine the relevant markets for a firm? What is the difference between a market and a sector of industry?
3. What are the problems associated with a product-based definition of the relevant markets?
4. Characterize the stages of development of market orientation.
5. What are the characteristic features of a customer-oriented firm?
6. Why can customers be described as a "vital resource" of a firm?
identify one environmental law that is relevant to your past current or future employer. apply that law to a business
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some of the topics you have learned about were branding integrated marketing communications customer relationships
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Explain an e-business you might like to start and how will visitors find you on the Internet and If they use search engines
When a customer continually returns to a given company because of satisfaction, we call that customer loyalty. What does customer loyalty mean to you
Is the company successful in building loyal customer relationships across different groups? Why or why not
How did the organization approach the development and implementation of the new strategy
questiona the management appointed to launch the new lsquodhabas in india have imperfect marketing knowledge. explain
Assess BLP's manufacturing and marketing strategies. Are they consistent with each other and with what you consider to be the firm's overall business strategy?
Estaiban's Taco Shack Current Income Statement Gross Sales $430,000 100%
discussion 100 words product management and new- product development
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