What aims to balance long term with short term concerns

Assignment Help Marketing Management
Reference no: EM13395451

1) An organization that has a low relative market share position and competes in a slow-growth industry is referred to as a

A) dog.

B) star.

C) question mark.

D) cowboy.

E) cash cow.

2) According to the Grand Strategy Matrix, organizations in which .quadrant have a strong competitive position but are in a slow-growth industry,

A) IV.

B) I.

D) V.

E) III.

3) The top row of a QSPM consists of alternative strategies derived from all of these except

A) BCG Matrix.

B) CPM Matrix.

C) Space Matrix.

D) Grand Strategy Matrix.

E) IE Matrix.

4) How are objectives in the areas of profitability, growth and market share commonly established?

A) Geographic location

B) Customer groups

C) Business segment

D) Product

E) all of the above

5) _______ is not a major factor that commonly prohibits effective resource allocation.

A) Underprotection of resources

B) Lack of sufficient knowledge

C) Vague strategy targets

D) Reluctance to take risks

E) Organizational politics

6) Which approach for managing and resolving conflict involves exchanging members of conflicting parties of that each can gain an appreciation of the others point of view?

A) Resistance

B) Confrontation

C) Defusion

D) Avoidance

E) Compliance

7) Which approach for managing and resolving conflict involves playing down differences between conflicting parties while accentuating similarities and common interests?

A) Defusion

B) Resistance

C) Compliance

D) Avoidance

E) Confrontation

8) Why do changes in company strategy often require changes in the way an organization is structured?

A) Structure dictates how goals and objectives will be established.

B) Structure dictates strategy.

C) Structure dictates how resources will be allocated.

D) Structure dictates how money is spent.

E) Structure dictates authority over projects.

9) What percentage of companies are reported to have some form of bonus plan?

A) 40 percent

B) 95 percent

C) 80 percent

D) 75 percent

E) 25 percent

10) Resistance to change can manifest itself through

A) filing unfounded grievances.

B) sabotaging production machines.

C) unwillingness to cooperate.

D) absenteeism.

E) all of the above

11) Which strategy could be best defined as an effective, multi-method technique of studying and altering a firm’s culture?

A) Delivering

B) Benchmarking

C) Educative change strategy

D) Triangulation

E) Process management

12) What percent of strategies formulated are successfully implemented?

A) Approximately 66 percent

B) Less than 10 percent

C) Between 40 to 60 percent

D) About 30 percent

E) More than 80 percent

13) Why is market segmentation an important variable in the strategy-implementation process?

A) Company strategies do not require increased sales through new markets and products.

B) It allows a firm to minimize per-unit profits and per-segment sales.

C) It directly affects marketing mix variables.

D) It allows a firm to operate with no resources.

E) all of the above

14) Which of the following is (are) true about two different market segments?

A) They are most effective when a firm squats between two segments.

B) They are always in different geographic locations.

C) They are usually incompatible.

D) They usually require different marketing strategies.

E) They can usually be served with the same marketing strategy.

15) What is a central strategy-implementation technique that allows an organization to examine the expected results of various actions and approaches?

A) Financial budgeting

B) EPS/EBIT

C) External analysis

D) TOWS analysis

E) Projected financial statement analysis

16) Which of these is the most common type of budgeting time frame?

A) Annual

B) Monthly

C) Daily

D) Every decade

E) Quarterly

17) What is a limitation of using financial budgets?

A) They are sometimes used as instruments of tyranny.

B) They can become a substitute for objectives.

C) They can hide inefficiencies if done only on precedent.

D) They can be so detailed that they are cumbersome and expensive.

E) all of the above

18) What best describes how much a company is worth?

A) Static

B) Known only to the firm’s accountants

C) Explicit accounting standards

D) An exact science

E) An educated guess

19) What is the best definition of goodwill?

A) Value associated with benefits from environmental programs

B) Excess of current assets over liabilities

C) Value attached to the firms reputation

D) Premiums paid for acquisition

E) Excess of assets over liabilities

20) If success for one organizational department means failure for another department, then strategies may be

A) advantageous.

B) failures.

C) synergistic.

D) inconsistent.

E) inconsonant

21) Corrective actions are not needed when

A) changes have occurred in the firm’s internal strategic position.

B) the industry is slowing down.

C) the firm is not progressing satisfactorily toward achieving stated objectives.

D) external and internal factors have not significantly changed.

E) competitive factors are on the rise.

22) What is the basis for quantitative financial evaluation?

A) Financial ratios

B) Reduction in costs

C) The EPS/EBIT Analysis

D) Present value analysis

E) Capital Asset Pricing Model

23) Corrective action should do all of the following except

A) improve internal weaknesses.

B) avoid external threats.

C) capitalize upon internal strengths.

D) strengthen an organization’s competitive position.

E) avoid external opportunities.

24) What aims to balance long term with short term concerns, financial with non- financial concerns, and internal with external concerns?

A) Contingency planning

B) Measuring performance

C) reviewing Bases of Strategy

D) The Balanced Scorecard approach

E) Taking corrective action

25) Which type of auditors are specifically responsible for safeguarding the as-

sets of a company?

A) Research auditors

B) Government auditors

C) External auditors

D) Independent auditors

E) Internal auditors

Reference no: EM13395451

Questions Cloud

Determine the inverse demand function for the firms product : you are the manager of a monopolistically competitive firm and your demand and cost functions are given by q 36 - 4p
Breakeven cash inflows and risk pueblo enterprises is : breakeven cash inflows and risk. pueblo enterprises is considering investing in either of tow mutually exclusive
It is obvious that there are differences which exist : it is obvious that there are differences that exist between the health status of people in the u.s. and those in less
Find an estimate of the risk-free rate of interest krf to : by walking through a set of financial data for xyz this assignment will help you better understand how theoretical
What aims to balance long term with short term concerns : 1 an organization that has a low relative market share position and competes in a slow-growth industry is referred to
What value must buildingone place on building bs : buildingone properties is a limited partnership formed with the express purpose of investing incommercial real estate.
Darwins theory of evolution was developed around three main : darwins theory of evolution was developed around three central principles the principle of variation the principle of
Create the plan for managing your debt how many sources of : develop a plan for managing your debt. how many sources of debt do you current have and what are the balances owed on
Which statement regarding project selection and screening : 1. a project typically has .a. a defined start and end dateb. a defined start date but no defined end datec. no defined

Reviews

Write a Review

Marketing Management Questions & Answers

  Determine whether or not you believe that apples customers

use the internet to research the apple corporation its current position and reputation regarding ethical and social

  Explain efas and ifas table

Using the Vermont Teddy Bear Company, develop IFAS & EFAS tables. - Include info on the scanning process.

  Evaluate three different websites- carmax

Evaluate three different websites- carmax describe modified supply chain and Describes the supply chain for the business area selected when in a brick and mortar environment

  China and india have demonstrated trends toward

china and india have demonstrated trends toward western-style consumption over the last decade. given the emphasis on

  Explain what are some issues between the total product

Explain What are some issues between the total product and physical product

  Explain marketing plan for arimount deodorant products

Explain Marketing Plan for Arimount Deodorant Products and a successful completion of this project could earn you the title of Vice President of Marketing

  Explain performance improvement - factors and solutions

Explain Performance Improvement - Factors and Solutions and Intervention & Evaluation and How would you evaluate your intervention to know that you were successful

  Explain the marketing mix- price

Explain The Marketing Mix- Price and Explain both situations as fully as possible including any effect on your opinion of or attitude towards the brand explaining why you bought the thing you thought was over-priced

  Explain paid placement and a top ranking

Explain Paid placement and a top ranking and What's the difference between a paid placement and a top ranking

  A companyrsquos marketing strategy can be customer-oriented

a companyrsquos marketing strategy can be customer-oriented i.e. strategy designed by examining primarily customer

  Explain why is market research important

Explain Why is market research important

  Explain creating value through e-business strategy

Explain Creating Value Through E-business Strategy and how do companies such as Expedia

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd