What additional branding and marketing tools were used

Assignment Help Marketing Management

Reference no: EM131079703

For this assignment, read the case study, "Going for Corporate Gold at the Olympics," on pages 258-260 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and a well-supported rationale.

1. The Beijing 2008 and London 2012 Summer Olympics were discussed within the case with respect to their use of marketing-specifically, corporate sponsorships. Research any of the other Olympic years (winter or summer), discussing their use of corporate sponsorships.

2. What additional branding and marketing tools/themes were used in the Olympic games you researched in Question #1.

3. The Olympics reach worldwide. Do you believe that corporate sponsorships are transcending geographic boundaries, effectively reaching the international target audience?

4. Discuss the importance of the Olympic committee maintaining a wholesome image versus the commercialized event it could become. How does positioning and branding relate to this concept?

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use the article you chose from the Online Library and one additional credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

Keller, K. L. (2014). Strategic brand management: Building, measuring, and managing brand equity. (4th ed.). Upper Saddle River, NJ: Prentice Hall.

Reference no: EM131079703

Questions Cloud

Open market sale of treasury securities by the fed affects : Explain how an open market sale of Treasury securities by the Fed affects the following:

Determine the strength of an economy : What are the two main and basic factors that determine the strength of an economy?

Describes key information of at least five substantive : Prepare a short paper that identifies and describes key information of at least five substantive sources of background information on Coca Cola's market domain. The sources must include both historical and current information. Consider academic, p..

What is the value of excess reserves in the banking system : Consider the following information about banking system: What is the value of excess reserves in the banking system? What is the value of deposits in the banking system? How much in government bonds should the Fed sell or buy?

What additional branding and marketing tools were used : Discuss the importance of the Olympic committee maintaining a wholesome image versus the commercialized event it could become. How does positioning and branding relate to this concept?

Company manufactures components for personal decision : Cindy and Robert Castillo founded the Castillo Products Company in 2008. The company manufactures components for personal decision assistant products and for other handheld electronic products.

Assumption of the model of perfect competition : 1. An assumption of the model of perfect competition is: 2. Which of the following is true in a perfectly competitive market?

Transactions be included in GDP : Will each of the following transactions be included in GDP for the United States? Explain why or why not

Discuss what a marketer might learn from dupont situation : As stated in the brief, DuPont has introduced a host of new products over the years with varied levels of success. Discuss what a marketer might learn from DuPont's situation. Think about how innovation and new product development helped move them..

User Account

All Pages