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Companies that do business over the Internet can often obtain probability information about Web site visitors from previous Web sites visited. For instance, the Q.M. in Action, Internet Marketing, described how clickstream data on Web sites visited could be used in conjunction with a Bayesian updating scheme to determine the probability that a Web site visitor was female. Par Fore created a Web site to market golf equipment and apparel. Management would like a certain offer to appear for female visitors and a different offer to appear for male visitors. A sample past web site visits indicates that 60% of the visitors to Parfore.com are male and 40% are female. a. What is your prior probability that the next visitor to the Web site will be female? b. Suppose you know that the current visitor previously visited the Dillards Web site and that women are three times as likely to visit this Web site as men. What is your revised probability that the visitor is female? Should you display the offer that has more appeal to female visitors or the one that has more appeal to male visitors?
Discuss one effect that the two-party system of the U.S. has on the political interests of American citizens. Suggest one reason why the two-party system has regulated the emergence and successful contention of a major third party in presidential ele..
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Discuss the process that Sarah Foster and her partners have gone through to bring to market their medical device. How might they have avoided some of the pitfalls they have encountered? Examine Newland's strategy in light of the special circumstances..
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