Watch the video case study geek squad

Assignment Help Marketing Research
Reference no: EM131359619 , Length: word count:1050

Watch the video case study "Geek Squad: A New Business for a New Environment."

Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.

Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you).

Answer the following questions for your chosen organization.

Explain what the specific key environmental forces are that created an opportunity for your company.

Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.

Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.

Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.

Analyze what lessons you might learn from the Geek Squad case study.

Reference no: EM131359619

Summary of the proposed marketing plan

Prepare a report that outlines: the pros and cons of this potential sponsorship agreement; the organisational/event fit; the marketing benefits with a concise summary of the

Describe a product you like that you believe

Describe a product you like that you believe more people should purchase. Asa marketer, how would you reposition the product in the cusomer's mind to increase its purchase?

Should the case have been dismissed

Should the Case Have Been Dismissed?Why Punctuation Can't Be the Be-All-and-End-All of a Defamation Suit? Legal Realism Versus Legal Formalism: Did the Judge Ultimately Make t

Identify favourite social media platforms

MKTG302 - Digital Marketing - Identify favourite social media platforms for each of the market segments and analyse how each of these segments access digital communication p

Read the article titled businesses tap podcasts to hone

Read the article titled "Businesses tap podcasts to hone their brands". Next, use the "Insert - Audio - Record Audio" function on a PowerPoint slide to create a one-to-two (

Give the answer of muliple choice question

John Bieland, the equipment buyer for Great Lakes Manufacturing, purchased two large riveting machines from Hoseke Corporation's sales representative, Lindell Ross. Because

Develop a pricing strategy for the new product

Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market.Develop a pricing strategy for the new product or

Hofstedes or schwartzs work

Using either Hofstede's or Schwartz's work as described in our text, discuss which perspectives the parties were most likely coming from and how that affected the negotiatio

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd